Books on Sales and Marketing

 

	Raving Fans: A Revolutionary Approach to Customer Service by Kenneth H. Blanchard, et al (Hardcover -- May 1993)

The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
(Hardcover -- February 2000)

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
by Jeffrey J. Fox
(Hardcover -- May 2000)
 

	A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury, Stephen Fenichell (Contributor) Hardcover: 288 pages Viking Press; ISBN: 0670030767; (February 28, 2002)

SPIN Selling
by Neil Rackham (Preface)
Hardcover: 197 pages
McGraw-Hill Professional Publishing; ISBN: 0070511136; (May 1, 1988)

Cold Calling Techniques that Really Work!
by Stephan Schiffman (Introduction)
(Paperback -- April 1999)

The Innovator's Dilemma: The Revolutionary National Bestseller That Changed The Way We Do Business
by Clayton M. Christensen
(Paperback -- May 2, 2000)

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know
by Jeffrey Gitomer
(Hardcover -- September 1998)

The Design of Everyday Things
by Donald A. Norman
(Paperback -- March 1990)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore, Regis McKenna (Paperback -- August 1999)
 

	How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale by Dave Stein (Hardcover -- May 2002)

	I.T. Sales Boot Camp : Sure-Fire Techniques for Selling Technology Products to Mainstream Companies by Brian Giese (Paperback -- May 2002)

	Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale by Rick Page (Hardcover -- September 1, 2001)

Selling To VITO (The Very Important Top Officer)
by Anthony Parinello, Denis Waitley (Introduction) (Paperback -- 1999)

Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
(Hardcover -- March 1997)

The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk
by Al Ries, Jack Trout (Paperback -- May 1994)

The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
by Neil Rackham (Paperback -- June 1, 1996)

The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies
by Stephen E. Heiman, et al (Paperback -- January 1998)

Why We Buy : The Science of Shopping
by Paco Underhill (Paperback -- June 2000)

Solution Selling: Creating Buyers in Difficult Selling Markets
by Michael T. Bosworth
(Hardcover -- September 1, 1994)

Delivering Knock Your Socks Off Service
by Kristin Anderson, Ron Zemke (Paperback -- January 15, 1998)
 

	The Selling Fox: A Field Guide for Dynamic Sales Performance by Jim Holden (Hardcover -- May 17, 2002)

	Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore (Paperback -- August 1999)

Marketing Management: Millennium Edition (10th Edition)
by Philip Kotler
(Hardcover -- July 19, 1999)

Successful Large Account Management
by Tad Tuleja (Contributor), et al (Paperback -- May 1992)
 
 

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